The Gradually Matured Product Series
From the launch of the first hatchback HX6380 in 1991 to Haima3 in 2007, totally 31 product versions in 17 series have been introduced in 16 years. The introduction of Premacy and Family was the turning point for Haima Automobile. In 2000, Haima Automobile decided to introduce a new product Premacy, a small MPV, by acquiring technical license from Mazda and joint development with the licensor. The MPV was at that time becoming popular in developed countries but still a vacant model in China. The effort of Haima resulted in the official launch of China's first SMPV on May 18th, 2001, after only 9 months' work covering prototyping, testing, tools making, facility installing and commissioning until start of production. Premacy has gained fundamental market share among the domestic SMPV products, taking 80% of the total market sales in 2005. The second hit was the launch of Family (Mazda 323) on July 18th, 2002, a medium class sedan with hottest competition in domestic market, with the speed just as quick as for Premacy. The market performance of Family was outstanding and it is widely recognized as Three Best Selling Models. On Aug.31, 2006, the first Haima brand sedan Family was publicized. The whole breakthrough forges an outstanding leading model in the medium class sedan.